The Team

Motivation & Vision

DB+

“We want to revolutionize our industry. With the first product for smokers’ needs that impresses both visually and qualitatively as well as through sustainability.”

In summer 2019 we turned the market for activated carbon filters upside down. We are Roman and Paul, two dynamic filter enthusiasts from beautiful Stuttgart. In keeping with the motto “0711 instead of 0815”, it was clear from the start: The world doesn’t need another single-colored, boring filter. This is how our unique 420z design was born, which turns every smoking pleasure into an art experience. Today the 420z look also adorns long papers and ziplock bags. And we are far from finished!

Write us a message

"I like the filters very much because they are not only thin, they also look good."

- Laura S.

“Nice customer service and fast delivery! I would buy it again. "

- Orhan B.

"Sustainability is very important to me, which is why I chose 420z products."

- Lisa T.

"I like the gentle draft and the smooth and cool smoke feeling."

- Michael S.